Are you facing conversion rate discrepancies? You are running an online store with a large following. Your site is receiving thousands of visitors each day. Also, you worked hard to ensure your products are of high quality and value to your targets. You are investing huge amounts of dollars in branding and marketing activities. You even engaged renowned online influencers. However, even with these efforts, your online store conversion rate is a disappointment. Only 1% of the traffic is converting to sales. Your return on investment is not something to put a smile on your face. If this is your case, here are 3 little-known tips that will boost your online business conversion rates:
Create offers with a sense of urgency action calls
One reality of humans is the fear of missing out. Even if a company is offering a 90% discount for the last one month, people will rush on the last few days. The company’s site will experience a jam during the last six hours. People always respond to action calls that spells a sense of urgency. As a webpreneur, you need to apply the same approach to your offers. Check whether your offers message is the cause of your limited conversions. Even with top ranking content, the rate of sales will depend on convincing the customers that now is the best time to buy this item. Hence, always create offers that are urgency-oriented action taking.
Determine whether you are targeting the right customers
Having a large following does not mean you will make sales. You can have a thousand and one visitors and secure zero sales. The business maxim is having the right product for the right audience.
For instance, you can setup a pork business in a busy town in the Middle East – of course, if the authority permits you. But this will not turn to more sales. The same way, you can have an electronic store on Etsy. However, this platform focuses on selling handmade products and arts. Hence, if you want to hence your conversion rates, you must ensure you are targeting the right audience.
Perform the A/B test
Well, a wise entrepreneur is flexible. They do not hold on for long on items that are not selling. Also, they check on their strategies to ensure they are working. As a webpreneur, it is essential to perform a test on your approaches. You must determine which thing is working and one that does not work. This way, you will find a way out and harness your conversions.
come to zine zone tomorrow from 11-6pm in the learning commons!!!@JoyceKrap and i will be there from 3-6 😎
(might sell leftovers online soon keep an eye out yeehaw) pic.twitter.com/9BkYplaUgy
— annika🌻 (@heyahchow) 6 de noviembre de 2018